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When people think of branding, they think of a logo, colors, and fonts … but that is far from correct.
If you cannot clearly express what your business does, the unique value it brings to the market, and what it stands for, no one will understand what your brand is about. Marketing will never resonate if your organization does not communicate an authentic identity.
This might lead to a misdiagnosis of the problem. Your brand is your most important asset, next to your product or service, but can only perform properly, with a strong brand strategy as the foundation.
Everything is built upon it!
Wasting money on inefficient campaigns
Stagnating business growth
Poor differentiation to your competitors
Lack of customer loyalty
Confusion of how to bring it all together
Inconsistency with design
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WHO WE ARE FOR
Our services are for the leaders and world changers that run mid-sized businesses, and startups that need help with building an engaging brand.
We achieve the best results in Co-Creation, a creative collaboration between the stakeholder and us, built to bring your vision to life.
WE ARE ALWAYS STRATEGY FIRST
We are a Brand Strategy and Design agency, based in the Phoenix Metropolitan Area with over 16 years of experience working with more than 140 brands.
We help businesses find clarity and valuable insight to uncover their true brand essence by developing coherent brand strategies and creative brand identities to outshine their competitors, grow, and make a lasting impact.
16+ YEARS
OF EXPERIENCE
140+ BRANDS
WORKED ON
START
Increasing sales & business growth
Effective communication across all touch points
Competitive edge in the market
Consistent design
Building customer loyalty and shared values
Holistic connection across the entire company
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We know how overwhelming building a brand can be. That is why we guide you through the process of building a powerful brand that connects with your customers, and drives business results.
01
CALL
Book a call with us so we can discuss your brand, your goals, and how we can help you achieve them.
02
WORKSHOP
Book our brand strategy workshop, which consists of multiple sessions that can be facilitated remotely or in-person. Our Process.
03
LAUNCH AND EXCEL
Implement our strategic roadmap and the design elements which have been specifically developed for your brand, and start to create a real impact.
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Schedule a free consultation to learn more about how we can help you build a powerful brand that sets you apart from the competition.
Lex is a rare blend of creative, strategic, and collaborative. He listens to client needs, gives great recommendations, and executes flawlessly. He's helped us create beautiful brand identities, best-selling catalogs, and marketing collateral that pops. But more importantly, he's the type of person that is truly patient and an all around nice guy. It's refreshing! Confession: I was reluctant to write this because I'd like to keep Lex a secret and not have to share him with the world. But then you wouldn't experience the wonder of his creative brilliance. He's on demand for a reason. Get him while you can.
Maritza Lizama, Co-Founder & CMO | Captiva Branding
As a busy digital marketing company we seek talented people who can deliver quality work on time. It can be a struggle to find great talent. Lex goes above and beyond with quality, creativity and execution. He is a top notch designer and one of the best we've worked with.
Gabe Schirm, President | Paz Click Media
Collaborative
Our collaborative workshop, which can be conducted remotely or in-person with all stakeholders, provides a strategic framework to help build your brand. It consists of multiple sessions for scheduling convenience.
In-Depth
We view your business from different angles to gain clarity about what your brand stands for. Aligning your brand personality with the goals and needs of your customers.
+ Introduction & Agenda
+ Clarifying and forming your Brand Core
+ Defining your Target Audience
+ Determining your Brand Personality
+ Identifying your Brand Positioning
+ Mapping your Customer Journey
+ Creating your StoryBrand
+ Content Creation
Brand Identity
We design a unique brand identity for print and digital media that amplifies your voice, grows with your business, and remains authentic on all touch points.
We provide you with all the tools you need to successfully (re)launch as an aligned brand from day one.
+ Logo & Brand Identity
+ Logo Animation
+ Illustration
+ Marketing, Sales & Brand Collateral
+ Package Design
+ Keynote Presentations
+ POS Material
+ Social Media Banners
Web
+ Web Design & Architecture
+ Wireframing & Prototyping
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3 Steps to Successfully Implement Brand Strategy
The best brand strategy in the world will only make a positive impact on your business if you introduce your brand effectively.
Brand Strategy – The Second Most Important Asset
Your brand lives in the minds of consumers. This means your most valuable business asset is out of your direct control. However you can influence and shape their perception.
The Business Value of Design
How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? It is fairly obvious when we think about icon designs, like Apple’s sleek and minimal icon design.
More Insight