IDENTITY DESIGN
Creating Visual Design Solutions with a Strategic Approach.
Visual Identity:
The Essence of Brand Recognition
FROM CONCEPT TO CREATION
Identity design is the art and science of crafting visual elements that represent a brand's essence, personality, and values.
We understand that a strong visual identity is essential for establishing brand recognition, building credibility, and standing out in a crowded marketplace.
Our approach to identity design extends beyond creating eye-catching logos; it encompasses every aspect of visual communication, from typography and color palettes to imagery and graphic elements. By carefully aligning these elements with your brand strategy and business goals, we create cohesive and impactful visual identities that resonate with your target audience and leave a lasting impression.
Importance of
Brand Style Guide
A brand style guide plays a pivotal role in maintaining consistency and coherence in brand identity across various touchpoints.
These comprehensive documents serve as a roadmap, outlining specific guidelines and standards for using visual elements, messaging, and tone of voice consistently. By providing clear instructions on logo usage, color palettes, typography, imagery, and other brand assets, style guides empower your team and external partners to create cohesive and on-brand communications.
Whether it's designing marketing materials, developing digital content, or engaging with customers on social media, adhering to brand guidelines helps reinforce a strong and consistent identity across all channels and touchpoints.
Identity Design Serves as the Visual Embodiment of Brand Strategy, Elevating Brand Presence and Recognition.
THE FOUR PILLARS
Brand Strategy Building Blocks
The four building blocks of brand strategy – Brand Core, Brand Target, Brand Personality, and Brand Identity – are essential pillars for constructing a resilient and compelling brand narrative.
While these strategic elements lay the groundwork for brand development, it's the final block, Brand Identity, that bridges strategy with design, encapsulating the visual representation of the brand's essence and values.
We start every brand strategy workshop with our presentation 'The Bigger Picture', providing context for the importance of each block and its existence.
Depending on each client's business and stage of development, we have learned that some clients already have the resources to craft design elements on their own and therefore only need assistance with their strategy. This is why we intentionally separate design work from our services.
STRATEGY
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DESIGN
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BRAND IDENTITY
We breathe life into your brand by crafting professional identity designs that seamlessly align with your overarching brand strategy.
Our design services ensure that every visual element, from logos to typography and color schemes, authentically reflects the essence of your brand as defined by our strategic insights. With a profound understanding of your brand's purpose, values, and positioning, we create visual assets that deeply resonate with your target audience and significantly enhance your brand presence.
From conceptualization to execution, we prioritize consistency, authenticity, and innovation, delivering identity designs that not only captivate but also foster trust and loyalty among your customers. We equip you with the essential tools required for a successful (re)launch as an aligned brand from day one.
Trust EDISON to elevate your brand through compelling and impactful identity design solutions rooted in strategic purpose. Our ultimate goal is to empower your brand to stand out and make a meaningful impact in the world by defining its purpose and unique qualities.
For standalone design solutions or assistance with existing projects, please don't hesitate to reach out. Let us lend our expertise and save you valuable time on your design endeavors.
CAPABILITIES
+ Logo
+ Brand Manual/Style Guide
+ Marketing, Sales & Brand Collateral
+ Package Design
+ Keynote Presentations
+ POS Material
+ Social Media Banners
+ Website Design
+ Website Architecture
+ Website Wireframe & Prototyping
Ready to Transform Your Brand's Visual Identity? Let's Collaborate and Elevate Your Presence Together.
Get in touch,
we would love to hear from you.
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Your Strategic Design Partner