CHALLENGE
CORAL faced multifaceted challenges. Despite their upscale positioning, their brand identity lacked sophistication and failed to captivate their discerning clientele. Their existing logo and marketing collateral felt outdated and missed to convey the premium experience they offered. Moreover, inconsistent branding across various touchpoints diluted their brand's impact and made it challenging to stand out in a competitive market segment.
SOLUTION
SERVICES
+ Brand Strategy
+ Logo Development
+ Brand Style Guide
+ Stationary
+ Marketing Material
+ Copywriting
+ Website Architecture
+ Website Wireframe
+ Website Design
To address CORAL Sushi Lounge's specific challenges, we initiated a thorough rebranding effort. Beginning with a deep dive into their identity and target audience, we devised a brand strategy tailored to their upscale positioning. This guided the development of a new logo, designed to convey elegance and sophistication while staying true to CORAL's essence. We then applied this visual identity consistently across all platforms, from stationery to website design, ensuring a unified brand experience. By aligning their branding with their high-end offerings, we helped CORAL carve out a distinct and appealing presence in the competitive sushi lounge market.
We are proud to showcase this case study as a representation of our agency's expertise and capabilities in addressing branding and design challenges. The client depicted in this case study is for illustrative purposes only, yet all strategies and solutions presented are based on industry best practices and our extensive experience in serving real-world clients.
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