CHALLENGE
Shine Yoga Studio encountered challenges in conveying their warm and inviting atmosphere to potential clients. Despite their strong community reputation, attracting new customers and articulating their unique ambiance posed hurdles. Seeking innovative branding strategies, Shine Yoga partnered with EDISON to redefine their identity effectively. Leveraging expertise in design and brand strategy, we collaborated to craft a compelling brand narrative and visual identity. Now, Shine Yoga aspires to attract new customers and strengthen connections within their community.
SERVICES
+ Brand Strategy
+ Logo Development
+ Brand Style Guide
+ Stationary
+ Marketing Material
+ Website Architecture
+ Website Wireframe
+ Website Design
SOLUTION
To capture Shine Yoga's essence and appeal to a younger female audience, we blended traditional and modern aesthetics. Our design approach respects the studio's tradition while adding a contemporary touch. The result is a visual identity harmonizing timeless wisdom with vibrant freshness, reflecting Shine Yoga as a sanctuary for individuals of all backgrounds to connect, grow, and find inner peace.
We are proud to showcase this case study as a representation of our agency's expertise and capabilities in addressing branding and design challenges. The client depicted in this case study is for illustrative purposes only, yet all strategies and solutions presented are based on industry best practices and our extensive experience in serving real-world clients.
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