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BRAND STRATEGY
& DESIGN AGENCY
WE'RE A
Our focus lies in providing services to small & mid-size businesses seeking expert brand strategy and design services to improve and overcome their marketing challenges and drive growth.
We Build Powerful Brands for Companies Which Want to Increase Sales and Grow.
Combining our proven and comprehensive brand strategy with design expertise to create compelling and creative visuals that drive toward your business goals.
WHY EDISON?
Specialized in Brand Strategy and Identity Design.
We assist businesses in gaining clarity and valuable insights by developing coherent brand strategies and creative brand identities. Let us help you outshine your competitors, grow, and make a lasting impact.
With over 18 years of experience working with more than 140 brands, we have observed many times that companies which are inconsistent, lack clarity, or don’t know their main target group harm their business.
18+
Years of experience
140+
Brands worked on
1.8K+
Completed projects
If you're looking for a specialist to help you build your brand and create an impact, you can easily reach us by clicking here!
01. Brand Strategy
02. Identity Design
The foundation of every company is to systematically develop, build, and maintain a successful brand that attracts customers.
We view your business from different angles to understand your business and gain clarity about what is needed. Then, we collaboratively develop what your brand should stand for and how it can enhance your business.
Building a strong and clear brand means more than having a logo. It includes and influences all areas of your company.
The visual representation of your company builds upon the brand strategy to represent your business across all touchpoints.
We design a unique brand identity that amplifies your voice, grows with your business, and remains authentic.
We provide you with all the necessary elements you need to successfully (re)launch your business in alignment with your new brand from day one.
From Strategic Vision to Visual Excellence
OUR SERVICES
CAPABILITIES
Our Brand Strategy and Design Services lay the foundation for bringing your brand to life, attracting customers, and communicating with clarity – essential elements for your business to truly grow.
Design
+ Logo
+ Brand Manual/Style Guide
+ Marketing, Sales & Brand Collateral
+ Package Design
+ Keynote Presentations
+ POS Material
+ Social Media Banners
+ Website Design
+ Website Architecture
+ Website Wireframe & Prototyping
Strategy
+ Brand Strategy Workshop
+ Brand Implementation Plan
Leverage our Brand Strategy and Design Services for Faster Business Growth.
COMMON ISSUE
Many companies are making the mistake of starting right away with marketing campaigns and advertising, without having a clear brand, effective website structure or consistent marketing material in place.
This leads to wasting money, poor marketing performance, and also damages the perception about your company, product, or service in the long run.
23%
Increased Revenue
Consistent branding across all platforms can increase revenue up to 23%.
80%
Brand Recognition
A signature color boosts brand recognition by 80%.
64%
Brand Loyalty
Shared values are a primary factor for customers to have a relationship with the brand.
73%
Market Share
Companies with a strong brand outperform competitors in terms
of market share by up to 73%.
OUR PROCESS
Your Journey to Success
Discovery Call
A short (30-minute), non-obligatory phone call for us to get to know you, understand your company's objectives and challenges, and outline our process. This will set a clear foundation of what to expect.
Kick-off Meeting
The first meeting (remote or in-person) is a crucial stage where we explain the importance of each element in our framework. This step ensures a shared understanding and is setting the stage for our brand strategy workshop process.
Brand Strategy Workshop
Our remote or in-person facilitated brand strategy workshop brings clarity and valuable insight to uncover your true brand essence. Held with stakeholders in a collaborative, engaging, and educational environment. In our experience, a typical workshop takes around 15 hours.
Design Work
Designing a unique brand identity with purpose, based on the developed strategy, for both print and digital platforms, to amplify your voice as your business grows and remains authentic across all touchpoints.
Implementation
We refine the workshop findings and leverage these insights to develop a strategic roadmap for introducing your new brand to the world. We also deliver all design assets, ready for you to implement and scale. Additionally, we offer brand consulting and design services.
Words of Appreciation
TESTIMONIALS
Lex is a rare blend of creative, strategic, and collaborative. He listens to client needs, gives great recommendations, and executes flawlessly. He's helped us create beautiful brand identities, best-selling catalogs, and marketing collateral that pops. But more importantly, he's the type of person that is truly patient and an all around nice guy. It's refreshing! Confession: I was reluctant to write this because I'd like to keep Lex a secret and not have to share him with the world. But then you wouldn't experience the wonder of his creative brilliance. He's on demand for a reason. Get him while you can.
Maritza Lizama
Co-Founder & CMO | Captiva Branding
As a busy digital marketing company we seek talented people who can deliver quality work on time. It can be a struggle to find great talent. Lex goes above and beyond with quality, creativity and execution. He is a top notch designer and one of the best we've worked with.
Gabe Schirm
President | Paz Click Media
Lex is a great person to work with. We had him re-design our website and he has also designed logos, T-shirts and posters for our Gym and martial arts events. We get compliments and great results on them all the time. We highly recommend EDISON!
Fabiano Aoki
Owner & Head Coach | Cyclone Muay Thai
Thank you for everything you have done for us! Your professionalism and patience with us is unmatched. We will definitely be recommending your expertise in website and design to others. It's a pleasure work with you EDISON!
Ismael Aoki
Owner & Professor | Double Five Jiu-Jitsu
Having collaborated with Lex on the same team for 7 years and recently on some freelance work as well. I can attest to his exceptional expertise in brand and design. He effortless navigates through projects, grasping client requirements efficiently. Whether it's crafting a logo or offering comprehensive branding solutions, Lex is your go-to creative genius. Working with him is a breeze, thanks to his deep understanding and seamless approach. Highly recommended!
Tawnya Besemer
Creative director | LifePro
Effective communication isn't just about what you say – it's about connecting with your audience on a deeper level. Discover how value-based messaging can differentiate your brand, resonate with customers, and drive meaningful engagement in an increasingly crowded marketplace.
Download our FREE Value-Based Messaging framework to transform your interactions with customers and elevate your brand.
Are you frustrated with ineffective communication?
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A Guide to Value-Based Messaging
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Tickle Your Brain.
By Lex Chilton
By Lex Chilton
By Lex Chilton
The best brand strategy in the world will only make a positive impact on your business if you introduce your brand effectively.
Your brand lives in the minds of consumers. This means your most valuable business asset is out of your direct control. However, you can influence and shape their perception.
How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? It’s fairly obvious when we think about icon designs, like Apple’s sleek and minimal icon design.
Get in touch,
we would love to hear from you.
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Your Strategic Design Partner