Bernstein Capital, a small capital firm aiding middle-class individuals and companies, struggled to align their brand identity with their mission and future vision. Their current brand lacked resonance and differentiation in the competitive financial realm. Seeking assistance, they aimed to develop a new identity reflecting their commitment to their target market and positioning them for future growth and success.
+ Brand Strategy
+ Logo Development
+ Brand Style Guide
+ Stationary
+ Website Architecture
+ Website Wireframe
+ Website Design
In response to Bernstein Capital's challenges, we developed a comprehensive solution to redefine their brand identity and position them as trusted advisors for middle-class individuals seeking financial guidance. Using insights from our brand strategy sessions, we created a brand identity highlighting their commitment to serving the middle class and creating global value. This involved logo redesign, messaging refinement, and establishing a cohesive visual identity reflecting professionalism and trustworthiness. By aligning their brand with their mission and goals, we empowered Bernstein Capital to confidently engage with their target clients who share their vision for financial success.