CORPORATE DESIGN & BRAND STRATEGY
Shine Yoga focuses on the traditional Ashtanga Yoga teachings as traditionaly taught by the Jois family. Through specific guidance and keen attention to detail, practitioners learn the breathing system and Tristhana method at the heart of this system of yoga. We developed a cross over between traditional and modern look, to capture the essence what Shine Yoga is all about and still appeal to a younger female audience.
+ Brand Strategy, Logo, Corporate Design Styleguide, Stationary, Website, Signs, Apparel