Product launch for the EMEA (Europe, Middle East and Africa). The campaign communicates that the new AQUA-contact lens is more moist and breathable than all the other contact lenses. All B-to-B and B-to-C advertising materials for the launch were created in three languages (English, German and French).
+ Poster, Salesfolder, Brochure, Ad, Banner, Tangible Tool, POS Material
Collaboration + Lead Agency: Sommer+Sommer